In-Store Media

RICHMOND, Va. — Eight supermarkets in the Richmond, Va., area are using one of the most important parts of the store to promote healthy eating: the checkout lane.

Martin's Food Markets, part of the Ahold USA's Giant-Carlisle chain, announced it had partnered with the Richmond City Health District and Greater Richmond Fit4Kids in launching "Healthy Ideas" checkout lanes at the stores. Items will include fruit, nuts, snack packs from the store's Nature's Promise natural and organic section, nutrition bars and 100% fruit juice.

New York -- Uniqlo will open a location in Westfield Garden State Plaza shopping center, Paramus, N.J., on Sept. 28. The new store will occupy a 43,000-sq.-ft. space with two levels, and feature a separate dedicated entrance and a prominent façade. It will serve as the prototype for Uniqlo’s mall expansion strategy.

Leading up to the opening, beginning Aug. 27 and continuing through Sept. 27, Uniqlo will operate a temporary store at the mall. The pop-up, designed to resemble a futuristic cube, will be located at the food court.

All eyes are on J.C. Penney Co. as it rolls out the first wave of its branded shops to nearly 700 stores nationwide. 

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New York City -- StoreBoard said Monday that Kinney Drugs has joined its in-store billboard network.

Under terms of the agreement, StoreBoard Media will place its billboards on the security pedestals at the entranceways to Kinney Drugs’ 94 stores in central and northern New York and Vermont.

MODESTO, Calif. — Save Mart Supermarkets announced that all of its banners — including Save Mart, S-Mart Foods, Lucky, FoodMaxx and Maxx Value Foods stores — will be raising funds for children's hospitals in California and Nevada.

Columbus, Ohio -- Lane Bryant is launching a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites. This will be the company's first comprehensive branding and marketing effort since 2008.

By Jundong Song, [email protected]

In mid-June, Safeway, the number three U.S. food retailer after Wal-Mart and Kroger, capped two years of testing in selected markets and rolled out its enhanced reward program, “Just for U,” chain wide.

It’s a key move in loyalty card programs that all retailers should be watching.