In-Store Media

With the large amount of excess store space available for lease in 2010, more retailers used pop-up stores this past holiday season than ever before.  This concept is now transforming into a viable strategy that has a life beyond the holiday season rush. In 2011 innovative retailers will employ it as a year-round approach that complements their core business strategy.

CINCINNATI and NEW YORK -- Procter and Gamble and Macy's announced that they have partnered to promote P&G's Downy April Fresh fabric softener and Macy's sheets as the perfect combination for the ultimate bedroom experience. 

NEW YORK -- Iconix Brand Group has unveiled its spring 2011 multi-media advertising and marketing campaign featuring actress Vanessa Hudgens for its junior brand, Candie's.  Candie's is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.  

New York City -- BJ’s Wholesale Club has selected Premier Retail Networks to provide high-quality, 1080p video programming for BJ’s in-club television department. 

Salt Lake City -- On the heels of a new self-serve prototype, TCBY, announced an agreement with Lone Star Yogurt to open 200 stores over the next 10 years with area developer.

Lone Star Yogurt plans to open its first TCBY self-serve store in January in Lone Star’s hometown of Tyler, Texas. It has committed to open another 24 TCBY self-serve stores in East Texas, Dallas, Ft. Worth and Houston in the next 18 months.

HOFFMAN ESTATES, Ill. -- Sears, along with Bruno Schiavi's Jupi International, have teamed up with Kim, Khloe and Kourtney Kardashian to launch the Kardashian Kollection in 400 Sears stores nationwide in August. In a first for the sisters, the new brand will be included in exclusive shopping destinations created inside Sears department stores, the company reported.

At this year’s NRF show, Peter LaFond, Walmart’s marketing director for online media and smart network, showcased how his company utilizes its in-store video network to deliver targeted, relevant messages to its customers.

New York City -- Though Walmart's desire to enter New York City is nothing new, its latest push shows that attitudes toward the retailer opening stores in the Big Apple are changing -- in Walmart's favor.

The company recently launched WalmartNYC.com, a "community forum for customers, associates, stakeholders and public officials who want to learn more about Walmart as it continues to evaluate opportunities across the city," according to a company press release.

Minneapolis -- Supervalu on Thursday announced the expansion of its exclusive in-store nutritional navigation program, "nutrition iQ," to include the fresh food departments and more robust nutrition information for the center store.

New York City -- Whole Foods Market is starting to roll out a new range of healthier prepared foods, nutritional scorecards and other changes as part of its return to its healthy eating roots, the Associated Press reported. 

The changes are part of the company’s "Health Starts Here” program. Among the changes Whole Foods is rolling out this year: