Kmart, Sears launch in-store concept for healthcare fashions

QUINCY, Mass. - Retailer Work 'N Gear announced that it has teamed up with Sears and Kmart to launch America's first "store-within-a store" concept for healthcare fashions in select locations in six markets.

Called "Scrubology", the retail concept feature approximately 600 to 1,500 sq. ft. of space within Sears and Kmart stores, dedicated to the uniform needs of professionals who work as doctors, nurses, veterinarians, lab technicians and more.

The Scrubology store is located near the women's fashions department in select Sears and Kmart stores. Scrubology has its own unique signs and displays, featuring basic, value-priced scrubs as well as healthcare wear from popular brands such as Grey's Anatomy, Koi and Cherokee.

"Sears Holdings is very pleased and excited to introduce the Scrubology Shop in Sears and Kmart stores. This venture with Work 'N Gear and the development of this unique 'store in a store' concept allows us to offer a truly specialized assortment to this important customer segment," said Dave Schuvie, VP licensed businesses for Sears Holdings.

According to the companies, it is anticipated that more Scrubology locations will launch at select Sears and Kmart locations in 2011.