In-Store Media

Li Ning, one of China’s largest marketers of sports apparel, footwear and equipment, has opened a flagship in Beijing with a bold design that  uses the theme of motion to attract and engage shoppers. A strong angular grid pattern is present throughout the store—in the ceilings, lighting and floor pattern — that creates an impression of non-stop movement. The theme is most visible on the sweeping lines of the four-story façade, which features a massive banner with changeable imagery.

Target this week entered the seasonal fray dominated so far by Walmart and Toys "R" Us attempting to outdo one another with announcements about their layaway offers, product reservation programs and top toy lists.

NEW YORK — In honor of Breast Cancer Awareness month, Macy's is selling a special I.N.C. International Concepts lace top with part of the proceeds going to the Breast Cancer Research Foundation.

The I.N.C. International Concepts lace top for $59.50, available exclusively at Macy's and macys.com/pink. During the month of October, 5% of the purchase price will benefit The Breast Cancer Research Foundation.

San Diego, Calif. -- Audio products company Parametric Sound Corp. said Tuesday that Build-A-Bear Workshop will include its directed sound product in six newly designed stores that will be opened across the U.S. this year.  

The HyperSound product will allow Build-A-Bear to simultaneously operate multiple interactive kiosks within the store, each playing its own specific audio message.

Wayne, N.J. -- Toys “R” Us on Tuesday said it will offer a price-match guarantee on all items in its namesake and Babies “R” Us stores this holiday season.

Beginning immediately and continuing through Christmas Eve, the company said it will match competitors’ in-store pricing on identical items, any time a customer presents a local competitor’s current print advertisement showing the item available for less.  

St. Petersburg, Fla. -- After launching an enhancement program designed to assist tenants toward ramping up sales, Sembler Co. said it will be expanding its “Sembler Advantage” program portfolio-wide.

Currently, 30 tenants have completed the program, according to Sembler, and have learned tips and techniques for jump-starting a small business, such as incentivizing employees to bring in new business.

Vancouver -- LightHaus  announced that Foot Locker has deployed the LightHaus Visual Customer Intelligence (VCI) solution to measure customer traffic and sales conversion rates at all of its Champs Sports stores in the U.S. and Canada, as well as its Foot Locker Canada stores. The chain is adopting LightHaus VCI in stores in the U.S., Canada, Europe, and Australia.

More than 450 Macy’s stores will feature branded Finish Line footwear departments as the department store retailer and athletic footwear chain have entered into an exclusive agreement.

The deal addresses a major merchandising deficiency for Macy’s as department store retailers are not generally viewed as a destination for athletic footwear. The deal also accelerates growth for Finish Line which currently operates 638 predominantly mall-based U.S. stores compared to Macy’s approximately 840 locations.

NAPERVILLE, Ill. — OfficeMax is easing the burden felt by many teachers through its  sixth annual A Day Made Better teacher surprise events on Tuesday, October 2nd.

On Oct. 2, OfficeMax will surprise 1,000 teachers each with $1,000 worth of school supplies for their classrooms.  To identify recipient schools in need across the country, OfficeMax partnered with the nonprofit organization AdoptAClassroom.org. Principals of participating schools nominated teachers that exemplify passion, dedication and innovation in the classroom.

New York -- Uniqlo on Friday will open its largest mall store in the world, in Westfield Garden State Plaza, Paramus, N.J. The two-level, 43,000-sq.-ft. store will serve as the prototype for the Japanese retailer¹s U.S. mall expansion.

The new Uniqlo replaces an Old Navy store and has its own separate entrance to the parking lot as well as a traditional mall entrance. A large LCD monitor display at the mall entrance will feature special interactive games and other content to engage shoppers.