In-Store Media

General Growth Properties has created an interactive sweepstakes series called Reindeer Games to promote shopping centers across its portfolio throughout the holiday shopping season.

Starring in Reindeer Games is every kid’s favorite reindeer Rudolph, “with his nose so bright.” Rudolph will lead Santa’s eight other reindeer through a series of nine three-day sweepstakes running from Nov. 28 through Dec. 24. By the end of the promotion, the series will have given away more than $25,000 in prizes.

New York – More than half of consumers plan to shop on Black Friday this year, although the number has decreased since last year. According to the Deloitte Pre-Thanksgiving Survey, 53% of 1,000 consumers polled will shop on Black Friday, compared to 63% in 2012.

Younger consumers are more likely to shop Black Friday, with 68% of weekend shoppers age 18-29 planning to shop that day and 44% of Black Friday shoppers in this age group planning to hit the stores between midnight and 5 a.m., compared to 30% of those 30 and older.

Philadelphia – Holiday spending looks strong this year, with 85% of U.S. consumers planning to maintain or increase their holiday spending levels from last year. According to a new survey of 2,000 respondents from Pennsylvania Real Estate Investment Trust (PREIT) and Harris Interactive, of those who plan to spend more, 15% plan to increase spending on electronics, 14% plan to purchase more gift cards, 13% will spend more on apparel and 10% will spend more on home goods.

More than half of consumers plan to shop on Black Friday this year, although the number has decreased since last year. According to the Deloitte Pre-Thanksgiving Survey, 53% of 1,000 consumers polled will shop on Black Friday, compared to 63% in 2012.

Younger consumers are more likely to shop Black Friday, with 68% of weekend shoppers age 18-29 planning to shop that day and 44% of Black Friday shoppers in this age group planning to hit the stores between midnight and 5 a.m., compared to 30% of those 30 and older.

East Rutherford, N.J. -- Victoria’s Secret, in partnership with travel retailer Hudson Group, has opened a new beauty & accessories store in Los Angeles International Airport's Tom Bradley International Terminal (TBIT).
The store has a sophisticated storefront, while the interior features upscale elements like black-cherry fixtures and eye-catching focal walls. The interior includes a gallery of iconic black and white images and a video wall that broadcasts footage of the Victoria's Secret Angels.

Columbus, Ohio -- Despite the growing popularity of online shopping, millions of consumers will flock to the stores this Black Friday. According to a recent study from WD Partners, "Amazon Can't Do That: Consumer Desire & the Store of the Future,” 79% of consumers rank instant ownership as a top factor in influencing how they shop.

Other store-friendly top influencers include sensory experience and product immersion (75%), emotional experience of interacting with live human beings, community, and personal service.

Despite the growing popularity of online shopping, millions of consumers will flock to the stores this Black Friday. According to a recent study from WD Partners, "Amazon Can't Do That: Consumer Desire & the Store of the Future,” 79% of consumers rank instant ownership as a top factor in influencing how they shop.

Other store-friendly top influencers include sensory experience and product immersion (75%), emotional experience of interacting with live human beings, community, and personal service.

Oakbrook Terrace, Ill. — Mid-America Real Estate Group has named Emily Dutson as the firm’s first in-house marketing associate.

Beginning on Dec. 1, she will oversee all channels of marketing and public relations for each of Mid-America’s locations in Oakbrook Terrace, Ill., Chicago, Detroit, Milwaukee and Minneapolis. She will provide all online, social media, website and print content as well as promotional initiatives and media communications.