In-Store Media

CINCINNATI — Kroger has introduced a new private-label brand that's designed to take the guesswork out of food selection by providing shoppers with access to nearly 250 "honest, easy and affordable items for simply better living."

Talk about an uphill battle. Walmart is trying to educate shoppers about eating healthy on a limited budget and the importance of understanding unit prices when evaluating purchase decisions.

LONDON, UNITED KINGDOM — George at Asda is extending its Moda line to offer more fashion items for U.K. women over 40.

Over two years in development and following a series of intensive customer focus groups, the collection has been created by George's team of industry leading in-house designers with customers' feedback.

ITASCA, Ill. — Jewel-Osco on Friday announced that the company is observing Hunger Action Month this September with an aggressive campaign to raise food and funds for food banks and food pantries in the retailer's service area.

The overall drop in number of circulars continued this month, with a six percent decrease in the number of inserts being released to the market among selected retailers.  

The overall number of pages per market remained the same with a marginal increase compared to previous year. Walmart had the largest increase in pages per market with a larger focus on “Back to School” with 5 circulars with a prominent “Back to School” theme.  

NEW YORK — Macy's on Sept. 12 will debut a new fashion line from Nicole Richie. The Nicole Richie for Impulse collection will include 1960s and 1970s influenced silhouettes, prints and fabrications and be sold at approximately 100 Macy’s stores and on Macys.com/impulse.For the first time, Macy’s Facebook fans will be the very first to shop the collection at facebook.com/macys before it hits stores Wednesday.

New York -- There is a new opportunity for retailers to market beyond the technology savvy and often male consumer pool to a larger group of less technology informed with customer service programs that provide basic device educational training around devices and product bundling to ease the buying experience,  according to a survey by Cisco Internet Business Solutions Group (IBSG).

NEW YORK — Macy's is paying homage to the TV sitcom with its new, "What's in Store?" campaign.

The campaign, which debuted on Sept. 10, will consist of a series of comedic shorts featuring new Macy’s Herald Square store manager, Harold, as he collides with the many stars and wacky situations that make the “World’s Largest Store” a haven for the fun and fashionable.

Woodland Hills, Calif. -- Casual Male Retail Group is taking a new approach with merchandising and store set-ups for the nationwide roll-out of its DestinationXL (DXL) format, which brings together its value, mid-range and luxury men's apparel under one roof. The chain has outsourced the store set-up function to Great American Group, Woodland Hills, Calif.