HSN, Univision launch integrated marketing partnership
New York – HSN is launching an integrated marketing partnership with Spanish-language media company Univision Communications that will offer a fully integrated experience for U.S. Hispanic consumers.
The multi-year exclusive partnership will include HSN products across all categories, launching with curated collections in the beauty, home, fashion, culinary, electronics and holiday categories. The partnership will be promoted through a comprehensive marketing campaign across HSN and Univision's television, digital and social media channels, including Univision Network, local television and radio stations and digital offerings. The marketing efforts will seek to promote the partnership via talent endorsements, product integration, and other efforts to aid brand awareness as well as incentivize trial offers on feature products.
Univision Network's morning show Despierta America will serve as a platform for the shopping service as well as for its products via integrations on both a national and local level. By having talent present the product, viewers will be able to then purchase the items worn or used on the show – taking product integration to a new level.
"HSN is redefining the experience of shopping through engaging content and storytelling and we look forward to extending this to Univision's platforms," said Bill Brand, chief marketing and business development officer for HSN, Inc. "Univision's position as the nation's most trusted Spanish-language media and entertainment company creates a tremendous opportunity for HSN to broaden our customer base and develop new emotional connections."