In-Store Media

A new, kids-only sports store in Manhattan, Rookie USA, is utilizing the latest in innovative HD projection and audio-visual technology to engage and inform shoppers.

The technology, the Tensator Virtual Assistant, projects an image of New York Knicks’ player Carmelo Anthony that, at nearly 7 ft., captivates shoppers with its 3D look and feel. The image provides store and branding information, and even shares basketball tips.

NEW YORK — Macy’s has raised $4 million for March of Dimes and various charitable organizations across the country as a result of its 2012 “Shop For A Cause” event.

Atlanta -- A new study from RedPrairie, The Millennial Report, is designed to help retailers and manufacturers better understand the shopping habits of Gen Y and how to effectively communicate with this group of tech-savvy 18-to-29-year olds.

BERLIN, N.J. — For the second year in a row, A.C. Moore Arts and Crafts along with its associates and customers, will team up to raise funds from Sept. 9 through Oct. 13, 2012, for the American Cancer Society through A.C. Moore's "Crafting a Better World" program." This initiative coincides with the American Cancer Society Making Strides Against Breast Cancer campaign in October, and gives customers an opportunity to make a difference in the fight against breast cancer.

Spice maker McCormick & Company has opened its first retail destination, McCormick’s World of Flavor, in Baltimore’s Inner Harbor area. Designed as a brand showcase, the store houses McCormick's full range of flavorings, seasonings and other products, including its Old Bay and Grill Mates lines.

NEW YORK — Barneys New York and The Walt Disney Company are teaming up on Barneys’ 2012 holiday campaign at Barneys stores in a campaign called Electric Holiday.

The multi-platform initiative will combine fashion and fantasy, merging the creativity and magic of Disney with the wit and surprise of the legendary Barneys New York annual holiday campaign.

Ron Johnson, CEO of J.C. Penney Co., gives a sneak preview of the company’s latest wave of brand shops, which will open in nearly 700 Penney stores nationwide on Sept 1. The new shops are dedicated to three brands: Liz Claiborne, IZOD and jcp – a new exclusive brand dedicated to high-quality fashion basics.

Click here for a video tour of the new shops.

San Francisco -- Premier Retail Networks LLC and Digital Display Networks Inc., creator and operator of 7-Eleven TV, announced a multi-year agreement under which PRN will be the exclusive advertising representative for 7-Eleven® TV. The agreement is effective immediately.
 
Under the new agreement, PRN will offer brands the opportunity to reach 100 million viewers monthly on 7-Eleven TV, America's largest single chain digital out-of-home network installed in approximately 4,400 locations.
 

COLORADO SPRINGS, Colo. — The Grocery Manufacturers Association (GMA) and its Associate Member Council (AMC) have awarded E. & J. Gallo Winery and PepsiCo Inc. with the 2012 CPG Awards for Innovation and Creativity. The award is given annually to companies that have demonstrated creativity, innovation, and have made a significant impact on the industry knowledge base.
 

NEW YORK — Nine West has launched a new YouTube network called Channel 9 that will feature premium programming and user-generated content.