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In-Store Media

  • New deal has mega star Beyoncé pushing Pepsi

    Pepsi announced a multi-faceted partnership with singer, dancer, actress Beyoncé.

    The beverage brand first worked with Beyoncé in 2002 and has had a relationship with her ever since. However, Pepsi said the new deal is a true creative and wide-ranging global collaboration that will lead to the development of new content and innovative ways to engage fans, consumers and retailers to benefit both brands.

  • Toys "R" Us optimistic about holidays

    A 4.1% third quarter same store sales decline and $105 million loss hasn’t diminished holiday spirits at Toys "R" Us.

    The company reported the sales decline for the period ended October 27 late Friday and attributed a portion of the dip in same store sales to a less promotional stance and an earlier start to its layaway program. The layaway program was launched on September, seven weeks before the end of the third quarter, but sales related to items placed in layaway can not be recognized until customers pick up their orders.

  • Sporting goods chain offers underwater Christmas with Santa

    LA CANADA, Calif. — Santa Claus is coming to Sport Chalet, a sporting goods retailer, to take photos with everyone, young and old, under water.

    No experience is necessary for fans to pose with Santa, who will be at the store from noon to 6 p.m. Saturday, December 15. Sport Chalet dive experts will be on hand to assist Santa fans, who must be at least 10 years old to dive. Younger children need not despair, however, as they will be able to snorkel alongside St. Nick for their photo.

  • Meyers marketing solution firm launches digital division

    Meyers has created a new division called Meyers Engage to focus on digital initiatives with CPG and food service companies. The Minneapolis-based firm plans to use cloud-based software platforms and mobile applications to help brands connect directly to customers through fun, informative and rewarding content, according to the company. The division has already begun deploying digital marketing campaigns for internationally known snack food and coffee brands.

  • Store Design of the Year deadline looms

    Time is running out to submit entries in the 31st annual Chain Store Age Retail Store of the Year Design Competition.

  • Mrs. Fields to debut new store at Arista Place

    Broomfield, Colo. -- Mrs. Fields Cookies said Tuesday it will open a new location at Arista Place, located in Broomfield, Colo.

    The flagship store, which is slated to launch construction this month, will feature a new store design and branding. It is expected to open in March 2013.

    The new design, said the company, will incorporate more soft seating and a retail area for ordering cookie gifts online. The corporate location will also serve as the company’s training university for new franchisees.

  • Discount apparel remains in style

    TJX Companies reported a 3% comp increase on top of a prior year gain of 4% while Ross Stores said posted a comp increase of 2% compared to last November’s 5% comp increase.

    Total sales at TJX increased 7% to $2.2 billion during the November reporting period and so far this year sales at the company have advanced 10% to $20.3 billion. Total sales for November at Ross increased 6% to $813 million and so far this year are up 11% to nearly $7.8 billion.

  • Tiffany: From Out of the Blue heads into the cloud

    NEW YORK — Tiffany & Co. is polishing up its social media efforts to more effectively engage with a new generation of shoppers with its launch of From Out of the Blue on Tumblr.

  • OfficeMax elves put Chicagoans in holiday mood

    Forty participants in the annual OfficeMax ElfYourself campaign are due to join in next week’s McDonald’s Thanksgiving Parade in Chicago.

    The elves will escort a candy train float along the parade route expected to be attended by 500,000 people and millions of television viewers. While on the parade route, the elves will distribute winter survival kits featuring cold-weather essentials such as lip balm, hand warmers and hot chocolate mix, and also invite spectators to enjoy OfficeMax's online and in-store deals this holiday season.

  • Dick’s faces new golf competitor

    ROSWELL, Ga. — Dick’s Sporting Goods is looking at increased competition in its core Northeastern markets as PGA Tour Superstore prepares for the grand opening of its first retail location in Paramus, N.J.

    The 57,000-sq.-ft. store will open its doors Wed., Nov. 21, and offer a wide selection of golf merchandise and apparel, including more than 15,000 golf clubs and 10,000 pairs of shoes for every level of golf and tennis enthusiast.

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