In-Store Media

New York -- Gap is returning to television. The brand debuted four commercials that will air on TV, in cinema, in stores and online. Created by Academy Award-nominated director David Fincher, the films were created with Wieden+Kennedy New York as part of Gap's new marketing campaign, Dress Normal. The TV campaign launches in the United States and United Kingdom in the week of Sept. 1.

Tampa, Fla. -- Hyde Park Village and Art Production Fund will present a public installation by Jessica Craig-Martin, consisting of 46 banners on display at the Tampa luxury retail locale. These public art works will be the first in a series of outdoor exhibitions, and will be on view at Hyde Park Village beginning Sept. 19.

Oak Brook, Ill. – As official NFL restaurant sponsor, McDonald's is launching the national McDonald's Tailgate Photo Sweepstakes. McDonald's customers can use QR codes on McDonald's medium beverages with NFL-themed packaging to access exclusive online NFL Now video content.

Customers can also use QR codes on McDonald's medium fries to access the McDonald's Pick The Play Sweepstakes and enter for the chance to win NFL-related prizes – including a trip for two to Super Bowl XLIX in Arizona.

Sterling, Va. - Social media demonstrated the best cost-efficiency of all major online advertising channels in second quarter 2014, coming in at 70% below the industry average for cost and showing a 32% cost decrease quarter over quarter. According to the Q2 2014 Media Intelligence Report from Neustar Inc., social’s reach-efficiency was 286% better than the next channel, portals, and its ability to reach exclusive users (not seen in other channels) improved by 65% quarter over quarter.

Cambridge, Mass. – More than three-quarters of digital marketers say loyalty program success depends on how well they do personalization. According to “Refresh Your Approach to 1:1 Marketing,” a new survey of digital marketers from Forrester Consulting on behalf of ExactTarget Marketing Cloud, about half (48%) of digital marketers say they face challenges in personalizing individual consumer interactions.

Columbus, Ohio – Express Inc. will be using Rich Media Messaging (RMM) technology from Iris Mobile to drive the fashion retailer’s seasonal “Back-to-Business” sweepstakes campaign with GQ Magazine. A combination of both a participant-based sweepstakes and a voting-based contest, this campaign will award one emerging startup entrepreneur with a grant from Express based on public votes.

Staples has enlisted Kenshoo, a global leader in predictive media optimization technology, and RevTrax, a promotions platform that drives and measures in-store sales through digital coupons, to help the company optimize omnichannel campaigns in Canada.

By Andrew Schneide, ZOG Digital