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Playing Reindeer Games at GGP


General Growth Properties has created an interactive sweepstakes series called Reindeer Games to promote shopping centers across its portfolio throughout the holiday shopping season.

Starring in Reindeer Games is every kid’s favorite reindeer Rudolph, “with his nose so bright.” Rudolph will lead Santa’s eight other reindeer through a series of nine three-day sweepstakes running from Nov. 28 through Dec. 24. By the end of the promotion, the series will have given away more than $25,000 in prizes.

Shoppers can enter each of the nine sweepstakes by visiting their local GGP mall’s website, Facebook page and mobile site.

Briefly, here’s how it will work: On Nov. 28, an illustration of Dasher and a photo of a Bose VideoWave III Entertainment System will appear on mall websites and Facebook pages, unveiling the first prize in the series. A third party will conduct the drawing on Nov. 30, and the winner will be notified that day.

On Dec. 1, Dancer will unveil the second prize: a Family Package of Mongoose Bike and Helmets. The drawing will occur on Dec. 3, and the winner will receive notification immediately.

Prancer, Vixen, Comet, Cupid, Donner and Blitzen will follow along in like fashion, with Rudolph finishing up the series with the final sweepstakes.

The dates and prizes of each sweepstakes are as follows:

Nov. 28 – 30 Dasher Bose VideoWave III Entertainment System
Dec. 1 - 3 Dancer Family Package of Mongoose Bike and Helmets
Dec. 4 – 6 Prancer Canon EOS Rebel T3i DSLR Camera with Accessory Kit
Dec. 7 – 9 Vixen 2 Microsoft XBOX One’s
Dec. 10 - 12 Comet 4 Spa Finder Cards Valued at $500 Each
Dec. 13 – 15 Cupid 2 Vacations to Hotel Riu Cancun Courtesy of Apple Vacations
Dec. 16 – 18 Donner $2,500 Shop Etc. Gift Cards
Dec. 19 – 21 Blitzen Tanque Verde Ranch Experience
Dec. 22 – 24 Rudolph Apple iPad

The goal is to build awareness of GGP properties and to drive traffic to the mall websites, which will put up special offers for visitors on their way to the sweepstakes pages.

Nearly all 122 GGP properties will participate in the sweepstakes series.

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