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What retailers need to know about iBeacon
With approximately 1.5 billion smartphones currently in use today, it is safe to say mobile is radically changing consumer retail behavior. To maximize in-store sales opportunities and minimize hurdles to purchase, retailers must change their approach to reach a new generation of customers steeped in a mobile lifestyle.
But how should retailers best interact with their customers in this new age of mobile? A new innovation from Apple could be one answer: iBeacon.
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Jo-Ann gets patriotic ahead of Presidents Day
Jo-Ann Fabric and Craft Stores is partnering with FabricTraditions, a leading producer of printed fabrics for the home sewing industry, to bring the Creating New Traditions collection of fabrics made entirely in the United States to all Jo-Ann stores nationwide and Joann.com.
FabricTraditions will donate a portion of sales to The National Military Family Foundation.