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Toys ‘R’ Us launches multichannel Special Olympics campaign


Wayne, N.J. – Toys “R” Us is launching a nationwide in-store and online awareness campaign encouraging its customers to support the athletes participating the Special Olympics. Starting Feb. 1, by texting "Cheer" to 80888, customers can make a $5 donation via their mobile device that will help Special Olympics athletes.

From Feb. 1 through March 31, signage in Toys “R” Us and Babies “R” Us stores nationwide will encourage customers to text "Cheer" to 80888 to make a $5 donation via their mobile device to the 2014 Special Olympics USA Games. Toys “R” Us has also developed a robust online experience at where visitors can "meet" young athletes from across the country via an interactive map and learn how the Young Athletes Program is helping kids achieve their personal goals.

"As we eagerly count down to the 2014 Special Olympics USA Games in New Jersey, we're proud to shine a spotlight on the future stars of Special Olympics, and cheer on those who will be competing this year," said Kathleen Waugh, chairman, Toys “R” Us Children's Fund. "Toys “R” Us has a long history of supporting the special needs community, and through our text-to-donate campaign we are pleased to engage our customers in supporting Special Olympics as it reveals America's current and future champions at this summer's USA Games."

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