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Celebration Pointe to host Gators radio show

Celebration Pointe, Gainesville, Florida’s, newest major retail center, has signed a sponsorship deal with Gainesville’s oldest draw — the University of Florida Gators athletic teams.

The deal calls for broadcasts of “Gator Talk,” a syndicated radio show for UF football and basketball fans on 38 affiliate stations nationwide — to originate from a stage at City Walk in the center of Celebration Pointe.

“We look forward to hosting Gators’ supporters, along with the many Celebration Pointe guests, who want to experience the coaches’ shows,” said Ralph Conti, a development partner in the project.

Conti said the sponsorship will expose Celebration Pointe to an estimated 3.5 million Gators’ fans statewide and millions more nationally.

A Celebration Pointe press release quoted Scarborough Research as reporting that Gators’ rooters are 87% more likely than the population at large to have eaten in a sit-down restaurant 10 times and 48% more likely to have attended four movies in the past 30 days.

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