Social Media

Victoria’s Secret parent company L Brands is losing its long-serving — and controversial — top marketer.

For effective Gen Z marketing strategies, retailers should look back to the age of grunge and flannel.

Parents, kids, and even teachers are beneficiaries of J.C. Penney’s expansive new back-to-school marketing campaign.

Ralph Lauren Corp. reported a solid first quarter amid a big increase in marketing blitz and the launch of limited edition apparel, including for its signature Polo Sport shirts.

Smartphones make everyone a photographer, and Rite Aid wants a piece of the resulting online market.

Amazon is now offering style collections curated by social media influencers.

McDonald’s is reportedly shaking up its global marketing management structure.

Staples Inc. is continuing its repositioning as a provider of “worklife” products and services with a multimedia platform including a new quarterly magazine and events.