Irish fast-fashion retailer expanding its U.S. footprint
Primark is opening its ninth U.S. location.
The discount retailer known for its on-trend fashions and value-prices will soon open a store at Kings Plaza Shopping Center in Brooklyn, New York. Primark, which opened its first U.S. store in fall 2015, is known for its on-trend fashions and value prices.
The 57,900-sq.-ft. Brooklyn location will feature women’s, men’s and children’s clothing and accessories, along with home goods, beauty products and gifts. It will reflect Primark’s latest contemporary store design, and feature 56 fitting rooms and 42 registers, access to free Wi-Fi and four customer recharge seating areas.
In anticipation of the new store launch, Primark is creating unique activations to engage shoppers with fashion photoshoots all over New York. By posting their favorite shot to Instagram and tagging #PrimarkUSA, participants enter for a chance to be a part of a guerrilla art campaign.
Primark operates over 350 stores in 11 countries — the U.K., the Republic of Ireland, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France, Italy and the U.S.
The discount retailer known for its on-trend fashions and value-prices will soon open a store at Kings Plaza Shopping Center in Brooklyn, New York. Primark, which opened its first U.S. store in fall 2015, is known for its on-trend fashions and value prices.
The 57,900-sq.-ft. Brooklyn location will feature women’s, men’s and children’s clothing and accessories, along with home goods, beauty products and gifts. It will reflect Primark’s latest contemporary store design, and feature 56 fitting rooms and 42 registers, access to free Wi-Fi and four customer recharge seating areas.
In anticipation of the new store launch, Primark is creating unique activations to engage shoppers with fashion photoshoots all over New York. By posting their favorite shot to Instagram and tagging #PrimarkUSA, participants enter for a chance to be a part of a guerrilla art campaign.
Primark operates over 350 stores in 11 countries — the U.K., the Republic of Ireland, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France, Italy and the U.S.