Discount start-up launches first pop-up—with a twist

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Discount start-up launches first pop-up—with a twist

By Deena M. Amato-McCoy - 04/17/2018
Online deep-discounter Brandless is preparing to open its first pop-up store — but nothing is for sale.

The e-commerce start-up, which sells cheap private-label consumables under the Brandless name, will launch a pop-up store in Los Angeles next month. The 3,500 sq. ft. location, called Pop-Up with a Purpose, will be open May 1-May 13.

While the store will display the company’s products, no merchandise will be for sale. The store will feature free samples, and live and online streamed content. Pop-up customers, as well as Brandless’ online shoppers, can access the store’s live streaming through Facebook Live and its #BrandlessLife blog on Twitter.

The store will also host interactive activities, such as panels, workshops and movement sessions, led by influencers across wellness, food, entrepreneurship and social impact.

“The #BrandlessLife Pop-up with Purpose is about more than shopping, it is an offline extension of our online mission to shine a light on ways to live more, and brand less,” said Tina Sharkey, Brandless co-founder and CEO.

Brandless, which launched in July, features more than 250 of its own private-label organic, non-GMO and gluten free consumables for $3 each. Merchandise spans the food, personal care, household, health, beauty and home office categories.

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