-
Online lingerie retailer gets a big-name CMO
NEW YORK — Online lingerie retailer BareNecessities.com announced that it has named Jay Dunn as its new CMO.
Dunn was the former VP/CMO of Lane Bryant and the man behind the company's controversial "Red Bra" campaign that was banned from ABC for being "too sexy." The campaign went viral and ended up winning several awards and being named Brandweek's top story of 2010.
-
Macy's urges youth to 'DoSomething' in new campaign
NEW YORK — Macy's announced that it is partnering with DoSomething.org to encourage students to make a difference in their communities. Launching on Aug. 8, the initiative will connect young people across the country with DoSomething.org and provide them volunteer opportunities in their area, the company reported.