Social Media

ST. LOUIS — Save-A-Lot, the hard-discount, limited-assortment grocery chain owned by Supervalu, on Tuesday dispatched two "brand ambassadors" on the Save-A-Lot Fuel Your Family Road Trip. The "Road Scholars" will make pitstops at Save-A-Lot locations in 10 cities between Aug. 7 and Aug. 28 to help raise awareness that Save-A-Lot can be the go-to source for affordable, high-quality food.

ST. PETERSBURG, Fla. — HSN announced that it has launched a new campaign inviting customers to determine what products are featured in its new specialty More to Like" online store, found at HSN.com/like. Products are determined based on "likes" on the HSN.com, HSN Mobile or HSN's Facebook page.

Myrtle Beach. Fla. -- CBL & Associates Properties recently selected The Brandon Agency to provide media planning and buying services for 75 malls and shopping centers in 25 states.

The scope of services the agency will provide CBL includes guerilla advertising, Facebook pay-per-click, media planning, media buying, and media placement in print, broadcast, cable, radio and internet media outlets.
 

Westfield shopping centers and the Westfield Family program have launched a “Give Back to School” community program, in which Westfield will donate $57,500 to the program by offering $2,500 to one school in each of 23 communities. The funds will be used to support such school programs as arts and music, sciences, physical education, libraries and technology resources.

Shoppers also will have the opportunity to help local students by donating new and gently used clothing or backpacks through a local community partnership with their Westfield shopping center.

NEW YORK — Online lingerie retailer BareNecessities.com announced that it has named Jay Dunn as its new CMO.

Dunn was the former VP/CMO of Lane Bryant and the man behind the company's controversial "Red Bra" campaign that was banned from ABC for being "too sexy." The campaign went viral and ended up winning several awards and being named Brandweek's top story of 2010. 

NEW YORK — Macy's announced that it is partnering with DoSomething.org to encourage students to make a difference in their communities. Launching on Aug. 8, the initiative will connect young people across the country with DoSomething.org and provide them volunteer opportunities in their area, the company reported.

HOFFMAN ESTATES, Ill., and SAN JUAN, Puerto Rico — Sears Holdings announced that it is reaching out to the growing Latino market with the launch of Facebook.com/SearsLatino as well as its Twitter handle @SearsLatino.

Hoffman Estates, Ill. -- Sears Holdings has announced the launch of two Latino social media channels: Facebook.com/SearsLatino and a Twitter handle @SearsLatino.