Social Media

CHICAGO and CAMBRIDGE, Mass. and SPRINGFIELD, Mass. and BOSTON — Through a partnership with Incentive Targeting and HaloEffect, Big Y Foods will become the first grocery retailer to offer Groupon deals digitally loaded to shoppers’ loyalty cards, the companies announced.

An amazing variety of people shop at Walmart stores, which is understandable given the company’s often cited statistic that 140 million people visit its stores weekly. This diversity of customers is one of the things that makes Walmart unique as this video from singer Jessica Frech cleverly illustrates in a light-hearted way. Click here to watch.

Albany, N.Y. -- Cabela’s has retained Media Logic, a nationally recognized agency specializing in marketing for a social world, to support the company’s recently launched 50th anniversary promotion with ongoing and sustained communications over social media.

Media Logic will leverage Facebook as the primary social network to add excitement and urgency to Cabela’s year-long promotion, “50 Years, 50 Trucks.”

HOFFMAN ESTATES, Ill. — Sears announced that it has created a list of perfect Father's Day gifts with the help of its mySears community and Facebook fans. The company polled its consumers and yielded more than 700 responses to determine the ultimate "Gift Guy'd," the company reported.

Philadelphia -- Pennsylvania Real Estate Investment Trust announced Tuesday that it has launched a free interactive application, available for its 40 shopping malls around the country.

Initially designed for Apple’s iPhone, the app will soon be available for the Android and Blackberry, according to PREIT.

Ann Arbor, Mich.  — Borders announced that it has expanded its partnership with Kobo, the maker of an e-reader that at $129.99 is about $10 to $20 less than the Kindle and Nook, respectively. The new partnership, according to Borders, with give customers access to new state-of-the-art free e-reading apps and e-reading technology; access to over 2.3 million books, newspapers and magazines; and a unique, industry-first social reading experience, positioning Borders as a strong competitor in the digital space.

Sam's Club this week is promoting itself as a small business leader and has announced several initiatives in honor of National Small Business Week May 16 to 20. The company said it would donate up to $200,000 to organizations supporting entrepreneurs. In addition the company is offering a limited-time, lower-cost membership deal for small business owners.

HACKETTSTOWN, N.J. — Mars Chocolate North America has boosted its Dove and 3 Musketeers brands, the company announced.

Mars Chocolate recently sweetened up the ice cream aisle with new DoveBar peanut butter swirl ice cream with milk chocolate. The ice cream bar, which now is available in stores, retails for $4.09 per three-pack.