Skip to main content

Best Buy's @15 platform to sponsor Taylor Swift tour

6/22/2009

MINNEAPOLIS Best Buy through its philanthropic platform @15 announced that it is the official charitable partner of the Taylor Swift Fearless 2009 Tour. @15 is a teen-led social change platform underwritten by Best Buy to connect with teens, give voice to their perspectives, and give them opportunities to direct the company's philanthropy through the @15 Fund.

“We're thrilled that @15 is joining forces with Taylor Swift,” said Brian Dunn, president and COO of Best Buy. “At its core, @15 is designed to empower and give teens a voice, and we believe Swift is one of the brightest, most inspiring teen voices right now.”

 

Together with Swift, @15 developed a Teen Service Announcement (TSA) that will be played at each stop of the North American tour. In the TSA, Swift encourages teens to own their originality and appreciate their unique qualities.

X
This ad will auto-close in 10 seconds