Borders Group names SVP marketing

ANN ARBOR, Mich. Borders Group has appointed Arthur Keeney SVP marketing, effective June 29. He will report to Borders Group EVP merchandising and marketing Anne Kubek.

Keeney will provide strategic direction for Borders' sales-driving initiatives and lead the team responsible for development and execution of effective marketing and promotional programs across all channels, including e-mail, Internet, direct marketing, CRM, advertising, in-store marketing, publicity, entertainment alliances and social media.

Prior to joining Borders, Keeney, served for eight years as VP and general manager at Harold Friedman, a Pennsylvania-based grocery retailer where he was responsible for marketing, merchandising, store operations and the execution of a successful competitive strategy.