Amazon launches user-generated ad contest

SEATTLE Amazon.com has launched “Your Amazon Ad Contest,” a national invitation for customers to create their vision of an Amazon television commercial and compete for $20,000 in Amazon.com Gift Cards.

"One need only look at the customer reviews for Tuscan Whole Milk and the Three Wolf Moon T-shirt to see how many creative and talented customers we have," said Steve Shure, VP global marketing at Amazon.com. "We're excited to invite them to create a television ad for us and can't wait to see what they come up with."