Pepsi, Beyonce put fans on Super Bowl field

Beyonce and Pepsi are reaching out to football fans to participate in a unique crowdsourcing initiative for this year’s Super Bowl halftime show.

Super Bowl XLVII is scheduled for February 3 in New Orleans and Beyonce is the featured entertainer for the Pepsi sponsored half time show. What’s different about this year’s event is the beverage brand and entertainer have issued an open call for fans to submit a poses that will be used in an opening video that welcomes Beyonce to the stage.

The crowdsourcing initiative began on Saturday, December 29, when Pepsi took over billboards in New York’s Times Square calling fans to submit their photos. Those who visit www.pepsi.com/halftime are given a series of poses to photograph with several hundred of the poses used to create a welcoming video. In addition, those who submit pose photos by January 11 be entered into a drawing for a chance to be one 50 fans selected to participate as dancers in the halftime show.

"Pepsi is bringing to life its 'Live for Now' mindset which places fans at the center of this experience," said Angelique Krembs , vice president of marketing for Pepsi.　 "Pepsi is looking for new ways to involve fans in the halftime show experience, and 'live' it like never before. And this is just the beginning.

Pepsi has also created a local promotion for residents of the New Orleans area and will select an additional 50 winners and their guests from Pepsi's local retail partners, and give them an on-field experience at the Pepsi Super Bowl XLVII halftime show.　 These fans will also be on the field during Beyonce's performance.