Social Media

Sequential Brands Group has appointed leading brand strategist Jameel Spencer as chief marketing officer, reporting directly to CEO Yehuda Shmidman.

Spencer will develop and lead all global marketing initiatives for the company's portfolio of consumer brands which include William Rast, People's Liberation, DVS, Heelys, Caribbean Joe, Ellen Tracy, Revo and The Franklin Mint.

Duck Tape is getting "Ducked Out" for the 2014 Radio Disney Music Awards (RDMAs), and offering one person a chance to attend the event at Nokia Theatre L.A. April 26.

One winner will receive a trip for five to the RDMAs in Los Angeles, as well as a meet and greet with Radio Disney on-air personality Maddy from "Morgan & Maddy in the Morning."

Lay's potato chips has issued a last call for submissions in its search for its next potato chip flavor. Fans now have less than a month to submit their "Do Us A Flavor" contest submissions for a chance to win a $1 million grand prize.  

Submissions are open on www.dousaflavor.com until 11:59:59 p.m. (EST) Saturday, April 5. This marks the second time the Lay's "Do Us A Flavor" contest has been held in the U.S.

Jo-Ann Fabric and Craft Stores has enlisted four craft bloggers from around the country to create the 2014 Spring LookBook, a collection of inspiration based on five spring trends.

Campaigns on the social platform get results, according to Erin Hunter, global head of CPG strategy at Facebook, assuming they involve great creativity and speak to shoppers in the right voice.

Chicago – Sixty percent of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information. According to a new study from Mintel, even for the most private of information, at least 30% of Millennials who claimed they would not provide it said they would do so after receiving an incentive offer (i.e., a $10-off coupon toward their next purchase), whereas for Baby Boomers only 13% could be swayed by these same type of incentives.

Columbus, Ohio – DSW Inc. is opening two new stores on March 14. The stores will be located in Schererville, Ind., and Birmingham, Ala.

Customers will be eligible to participate in DSW Rewards, a free loyalty program in which customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in the Shoe Lover community on Facebook to receive exclusive offers and giveaways.

Oscar Mayer is giving bacon lovers a reason to wake up early. The brand has unveiled the first-ever iOS device that wakes people up with the smell of bacon. The device, called Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone app to emit the scent and sound of sizzling bacon when the rooster crows.

Snack manufacturer Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey.

Livonia, Mich. – A large majority of consumers consider themselves value seekers, and they are increasingly using the Internet, social media and mobile devices to obtain value. According to the new Valassis Shopper Marketing Report, nearly eight in 10 consumers consider themselves value seekers, self-described as promotion sensitive or price conscious.