Social Media

Naturalizer is looking to engage with its core shopper on an emotional level by launching a digital marketing campaign that focuses on how style transcends generations.

The Naturalizer brand plans to feature the special bond between mother and daughter in this omnichannel campaign, as seen through the Durso, Sambucini and Baker families. Each family has styled a different Naturalizer shoe – with mother and daughter adding their own twist.

October is National Pizza Month, and two pizza chains are using mobile and social technology to heat up their loyalty programs as the weather cools.

The Los Angeles-based, 200-plus-unit California Pizza Kitchen will leverage a Paytronix-powered mobile rewards program.

Leveraging geofencing to identify members of its Pizza Dough loyalty program when they are near stores, California Pizza Kitchen will send push/pull mobile messages with a special October promotion offering 25% savings.

Although they are young, Generation Z has considerable buying power and influence. Gen Z will account for 40% of all consumers by the year 2020. Tweens today wield $43 billion in annual spending and influence another $150 billion.

Another day, another social network makes it easier for consumers to purchase goods without leaving a retailer’s social page.

Pinterest is adding three major new e-commerce platforms and a whole bunch of retailers to its existing “Buyable Pins” feature.

Specialty athletic retailer The Finish Line Inc. is trying to reposition its brand with a new initiative that cuts across channels. Called “Epic Finish,” Finish Line says the repositioning goes beyond a typical marketing campaign.

Kohl’s is giving its millennial customers some exciting new cold weather merchandise to think about as the fall season gets well under way.

The retailer is debuting the Madden Girl collection, featuring fashion, cold weather boots, accessories and outerwear. The collection will be available Oct. 15 in Kohl’s stores and on Kohls.com. The assortment will include the brand’s cold weather boots as well as exclusive designs for the fall season.

When it comes to tech companies, millennials place their trust in a well-known e-commerce retailer. A nationwide survey commissioned by the Marketing Executives Networking Group reveals that more than half of millennials age 18-34 indicated they trusted Amazon more than any other major tech company.

Petco is looking to drive increased digital engagement with a new holiday pet adoption campaign.

The Petco Foundation has launched its third annual Holiday Wishes campaign, which awards grants to animal welfare organizations across the country that are busy at work ensuring the pets in their communities have homes for the holidays.