It's all about image at eBay

Proponents of the motto “image is everything” will be pleased with a new partnership eBay Inc. is launching.

The online retail platform is teaming up with visual commerce platform Curalate to give publishers the ability to drive traffic and revenue from images sourced from Instagram.

The partnership offers Curalate Like2Buy, which allows users to directly click to purchases from Instagram images, to more than 100,000 publishers in the eBay Enterprise Affiliate Network.

“There is a huge opportunity for publishers to remove barriers from the buying experience, especially for mobile,” said Michael Jones, head of affiliate, eBay Enterprise. “Through our integration with Curalate, we are delivering on our promise to help our publishers and advertisers expand their reach and spur more transactions via mobile and through multi-channel applications.”