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It's back .... Amazon Prime Day
Everyone knew Amazon Prime Day was coming, now we know when and how. Amazon will host its second annual summer sales blitz, known as Prime Day, on July 12. The online giant created the mega-shopping event, aimed at members of its Prime loyalty program, last year. It was held on July 15 and marked the retailer's 20th anniversary. Amazon said the event broke sales records that it previously set during Black Friday 2014.
Study: Targeting Hispanics worthwhile for grocery retailers
Hispanic shoppers enjoy grocery shopping significantly more than the average U.S. consumer, in part, because they consider the experience a social endeavor, according to a new study from Acosta Sales & Marketing and Univision, “The Why? Behind the Buy U.S. Hispanic Shopper Study.”

Study: Not all online purchase journeys are the same

There are four main channels consumers use to initiate an online purchase, and each one results in a different experience.
Study: Back-to-school forecast looks sunny

Many kids are just starting their summer vacations, but back-to-school shopping is well underway.
Survey: So far, so good for 2016

Retail tenants are not only reporting a strong performance for the year so far, but are also optimistic about the next six months.
Study: Millennial shoppers can be selfish, too

Despite their reputation as a generation dedicated to the greater good, millennial consumers are in some ways more narrowly focused than their Gen X elders. According to a new study of more than 7,000 global consumers conducted online in April age 18-55 conducted by sales and marketing firm Daymon Worldwide, 35% of both millennial and Gen X consumers prefer buying sustainable products.
eBay promotion puts customers in charge
Drug Store News, Mack Elevation co-host new 10x Thought Leadership Forum

The roster of speakers for the Aug.
Facebook to track in-store visits and purchases

For retailers that advertise on Facebook, determining the volume of store traffic and purchases generated by the ads can be tricky at best.
Study: Five ways to target millennial shoppers

Retailers often treat millennials like some sort of marketing Holy Grail, but there may be some simple ways to boost revenues from this emerging consumer generation.

According to a new study from online marketing platform provider Cue Commerce, “Consumer Moments of Truth,” the 80-plus-million shoppers who are part of the millennial generation can be categorized into the following five broad shopping personas.