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Amazon making inroads in home and kitchen categories


Amazon is making great strides in the home and kitchen space with its Amazon Home store, which curates home and kitchen wares, furniture and appliances.

Housewares account for 15% of Amazon's growth in 2016, according to a report from One Click Retail. During the first two quarters of 2017, the growth of the home & kitchen product group has continued on an upward trajectory.

From Jan. 1 through Prime week (second week in July), Amazon sold $3.8 billion worth of housewares in the U.S., according to the report. Both the home and kitchen product groups are growing at a similar rate of roughly 25% year-over-year, although home continues to be the larger of the two with $2.1 billion in year-to-date sales compared to kitchen's $1.7 billion.

"Amazon's growth rate in home & kitchen is no fluke: The Amazon Home store makes a point of enticing shoppers with not only competitive prices but also with added services and conveniences," the report reads. "These include the ability to shop by category or room, seasonal curated "gift guides," 'kitchen shorts,' which offer video recipes, and others."

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