American Signature exec joins Big Lots as chief customer officer
Big Lots is looking to bolster customer engagement efforts with its newest appointment.
The company appointed Stephen Haffer as senior VP, chief customer officer. In his new role, Haffer will be responsible for customer engagement and messaging touch points, including marketing, advertising, brand development and e-commerce.
Prior to Big Lots, Haffer was an executive at American Signature, the parent company for Value City Furniture and American Signature Home stores. He spent his 25-year career with the company taking on roles that spanned marketing, e-commerce, information technology, and business development, leading up to his appointment as chief innovation officer in 2016.
Big Lots plans to leverage Haffer’s background as a marketing executive — especially his experience in e-commerce and customer engagement and acquisition — to help grow the business.
“We look forward to his leadership as we reposition our brand as a new kind of community retailer and execute the multi-year rollout of our Store of the Future initiative,” said James R. Chambers, non-executive chairman of the board for Big Lots.
The company appointed Stephen Haffer as senior VP, chief customer officer. In his new role, Haffer will be responsible for customer engagement and messaging touch points, including marketing, advertising, brand development and e-commerce.
Prior to Big Lots, Haffer was an executive at American Signature, the parent company for Value City Furniture and American Signature Home stores. He spent his 25-year career with the company taking on roles that spanned marketing, e-commerce, information technology, and business development, leading up to his appointment as chief innovation officer in 2016.
Big Lots plans to leverage Haffer’s background as a marketing executive — especially his experience in e-commerce and customer engagement and acquisition — to help grow the business.
“We look forward to his leadership as we reposition our brand as a new kind of community retailer and execute the multi-year rollout of our Store of the Future initiative,” said James R. Chambers, non-executive chairman of the board for Big Lots.