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Retailer Campaigns

  • Select Macy’s locations begin 24-hour Christmas push

    New York - Macy’s Inc. said Monday that 14 of its stores, including Herald Square and Queens Center in New York, will remain open 24-hours-a-day until Christmas.

    The extended hours begin on Tuesday, Dec. 21.

    The stores, which are located in New York, New Jersey, Illinois, Virginia, Michigan and Minnesota, will be joined by another slate of nine stores that will stay open until 2 a.m., located in New York, New Jersey, California and Massachusetts.

  • Toys under pricing scrutiny

    Competition in the toy category is intense every holiday season, but it seems to have been ratcheted up a few notches this year, and Target was one of the companies doing the ratcheting. The company’s aggressive pricing moves put it in close proximity to Walmart early in the season and more recently Target’s toys were less expensive than Walmart’s, according to a pricing survey conducted by Citigroup retail analyst Deb Weinswig.

  • Glee star named spokeswoman for Flirt! Cosmetics

    NEW YORK — Flirt! Cosmetics, which is available exclusively at Kohl's, has teamed up with "Glee" star Heather Morris, who will be the new celebrity style ambassador in support of the brand's spring 2011 product collection.

    Morris will act as ambassador for brands appearing on Flirt!'s website and social networks and will supportx in-store and promotional efforts, including a consumer contest looking for the next "flirtiest performer." The campaign will launch in early 2011.

  • Sears Holdings signs licensing deal with Everlast

    NEW YORK - Everlast Worldwide announced the signing of a long-term, direct-to-retail licensing deal with Sears Holdings. Through the agreement, Sears Holdings will have the U.S. license for the Everlast brand in their 850 Sears doors and the Everlast Sport brand in 1,325 Kmart doors as well as launching on sears.com and kmart.com. The long-term agreement gives Sears and Kmart the rights to the Everlast brand for apparel, footwear and accessories for men, women and kids. Sears and Kmart plan to launch the brand nationwide beginning in the spring of 2011.

  • Kmart lowers toy prices to lure last-minute shoppers

    HOFFMAN ESTATES, Ill. - Kmart announced it will offer last-minute holiday shoppers reduced prices on more than 1,400 must-have toys to help shoppers finish their Christmas lists. In addition to extended store hours, Kmart will offer special deals on toys starting today through Dec. 24.

    Additionally, Kmart said it is offering customers special deals on popular items every kid has on their list. For example, when you purchase toys like Lego, Kung Zhu and remote control cars, deep discounts will be offered on the second purchase.

  • Toys"R"Us announces 88-hour Christmas sale

    WAYNE, N.J. - Toys"R"Us announced that, for the first time ever, its stores nationwide will remain open for 88 consecutive hours beginning at 6 a.m. on Dec. 21 and continuing through 10 p.m. on Christmas Eve.

  • Target to save planet too

    While such retailers as Kohl’s, Walmart and Office Depot were receiving accolades for their sustainability efforts the past few years, Target was seldom mentioned in the same breath. Target wasn’t exactly destroying the planet, but it was far less vocal and precise than others about its efforts in the area of sustainability. Not any more. The company last week established some clear goals regarding resource usage, waste elimination and carbon footprint reduction and a time frame in which to achieve them.

  • Ikea gets top accolades in Europe

    BRUSSELS - Ikea announced that it has been named the winner of 'Retailer of the Year Europe' 2010. Retailer of the Year is the largest consumer survey in Europe and this year the survey was held in no less than 10 European countries. More than 1.45 million consumers participated in the consumer survey and assessed over 1,100 retail chains, according to the company.

    In seven out of the 10 countries, Ikea is in the top five of the 'best' retail chains, the company reported.

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