Retailer Campaigns

QUINCY, Mass. - Stop & Shop Supermarket announced that it set a new record in 2010 with its annual Food for Friends campaign. More than $2 million -- a 40% increase from 2009 -- will be donated to more than 300 local food pantries and regional food banks throughout Stop & Shop's operating areas this year, the company reported.

New York - Macy’s Inc. said Monday that 14 of its stores, including Herald Square and Queens Center in New York, will remain open 24-hours-a-day until Christmas.

The extended hours begin on Tuesday, Dec. 21.

The stores, which are located in New York, New Jersey, Illinois, Virginia, Michigan and Minnesota, will be joined by another slate of nine stores that will stay open until 2 a.m., located in New York, New Jersey, California and Massachusetts.

Competition in the toy category is intense every holiday season, but it seems to have been ratcheted up a few notches this year, and Target was one of the companies doing the ratcheting. The company’s aggressive pricing moves put it in close proximity to Walmart early in the season and more recently Target’s toys were less expensive than Walmart’s, according to a pricing survey conducted by Citigroup retail analyst Deb Weinswig.

NEW YORK — Flirt! Cosmetics, which is available exclusively at Kohl's, has teamed up with "Glee" star Heather Morris, who will be the new celebrity style ambassador in support of the brand's spring 2011 product collection.

Morris will act as ambassador for brands appearing on Flirt!'s website and social networks and will supportx in-store and promotional efforts, including a consumer contest looking for the next "flirtiest performer." The campaign will launch in early 2011.

NEW YORK - Everlast Worldwide announced the signing of a long-term, direct-to-retail licensing deal with Sears Holdings. Through the agreement, Sears Holdings will have the U.S. license for the Everlast brand in their 850 Sears doors and the Everlast Sport brand in 1,325 Kmart doors as well as launching on sears.com and kmart.com. The long-term agreement gives Sears and Kmart the rights to the Everlast brand for apparel, footwear and accessories for men, women and kids. Sears and Kmart plan to launch the brand nationwide beginning in the spring of 2011.

HOFFMAN ESTATES, Ill. - Kmart announced it will offer last-minute holiday shoppers reduced prices on more than 1,400 must-have toys to help shoppers finish their Christmas lists. In addition to extended store hours, Kmart will offer special deals on toys starting today through Dec. 24.

Additionally, Kmart said it is offering customers special deals on popular items every kid has on their list. For example, when you purchase toys like Lego, Kung Zhu and remote control cars, deep discounts will be offered on the second purchase.

WAYNE, N.J. - Toys"R"Us announced that, for the first time ever, its stores nationwide will remain open for 88 consecutive hours beginning at 6 a.m. on Dec. 21 and continuing through 10 p.m. on Christmas Eve.

The willingness of discount-store shoppers to pay a premium for products with a celebrity connection will be put to the test next week when the new line of William Rast apparel hits Target stores. The line includes premium denim, leather and outerwear items with prices beginning at $16.99 and extending all the way to the department store territory of $199.99. The limited duration merchandising initiative is due to hit stores on Dec.19 and runs through Jan. 22.