Payless, Nature Conservancy in eco-preservation effort

Topeka, Kan. Payless ShoeSource is rolling out ecologically friendly shoes and handbags that will initially raise money to plant trees in Brazil.

The chain announced Monday that it is launching a new brand called Zoe & Zac, that use organic cotton and linen, recycled rubber outsoles and water-soluble glues. The new line features eight women's footwear styles, two handbags, three girl's shoes, as well as a range of jewelry and socks All of the products are priced under $30.

Payless’ parent company Collective Brands said it will donate to The Nature Conservancy $1 for every Zoe & Zac item sold through May 4 and every reusable Payless shopping bag sold throughout the year. The group plans to use the money to rebuild the Atlantic Forest in Brazil.

The company said it's committed to raising at least $100,000.