Retailer Campaigns

MCKINNEY, Texas — Blockbuster announced that it is rewarding good students with its "Good Grades, Free Rental" program. Children in kindergarten through 12th grade who earn a B average or better on their report cards can head to participating Blockbuster stores nationwide to receive a free, one-day, non-new release movie rental.

The latest installment in the dramatic collaboration between Procter & Gamble and Walmart is set to air this Saturday on NBC at 8 p.m. EST. The made-for-TV family movie called “Field of Vision” involves the topical subject of bullying, and in keeping with prior films offer viewers a heavy dose of morality.

BERLIN, N.J. — A.C. Moore Arts & Crafts, which operates 135 stores along the U.S. East Coast, has announced a summer-long schedule of free "Make & Take" arts and crafts activities for children ages two to 12, through Aug. 31. All A.C. Moore stores (www.acmoore.com) will offer the free activities, from 3 p.m. to 5 p.m., each Wednesday, through the end of the summer.

NEW YORK — New Balance has partnered with supermodel Heidi Klum for a new line of women's footwear to be sold exclusively on Amazon.com, beginning this month.

"We all need a good pair of sneakers whether its for running to the gym or running to the store," said Klum.  "I have extended my line with New Balance and designed a few stylish pairs of sneakers. Very exciting!"

NEW YORK — Phillips-Van Heusen announced that it has entered into a licensing agreement with Ram Pacific under which Ram Pacific will market and distribute apparel and accessories under PVH’s IZOD brand in Singapore, Indonesia, and Malaysia. The initial term of the license agreement runs through December 2015 and provides for a renewal at PVH’s option.

Albany, N.Y. -- Cabela’s has retained Media Logic, a nationally recognized agency specializing in marketing for a social world, to support the company’s recently launched 50th anniversary promotion with ongoing and sustained communications over social media.

Media Logic will leverage Facebook as the primary social network to add excitement and urgency to Cabela’s year-long promotion, “50 Years, 50 Trucks.”

NEW YORK — Macy's has announced a number of initiatives in support of LGBT pride month this June. 

Macy's "Pride and Joy" campaign will feature a multitude of in-store fashion events, commemorative advertising and window displays, pride merchandise in select stores, gift registry booths for couples in key cities, celebrity appearances, as well as sponsorship and employee participation in pride parades across the country.

GLENDALE, Calif. — Disney Consumer Products has created a new line of branded baby products, the first of which is an infant bodysuit made of 100% cotton. The Disney "Cuddly Bodysuit" comes with a second row of snaps that allow the bodysuit to “grow” with baby, available on Amazon.com/DisneyBaby this month and at select retailers this fall, the company reported.