New owners plan ad campaign for Filene’s Basement

Boston Filene's Basement is hoping to get back on its feet with a major advertising campaign that promotes the company's 100th anniversary, the Associated Press reported.

The 23-store discount chain emerged from bankruptcy protection earlier this year after being purchased by off-price retailer Syms Corp.

Owner Marcy Sims told The Boston Globe that the ad campaign -- including network and cable TV spots and gift-card giveaways -- will show that Filene's Basement is alive and well and is a "place where bargains are born."