Retailer Campaigns

Italian luxury brand Missoni hits target stores this fall (Sept. 13 to Oct. 22) and like a lot of the edgier designer exclusives the retailer brings into its stores you have to wonder about the degree of brand awareness among the Target faithful. Missoni certainly sounds like it could be an Italian luxury brand, but then the same thing could be said of Mossimo, Merona or any brand that ends in a vowel.

Dallas -- The Commercial Retail Division of The Weitzman Group said that Just Fitness 4 U has leased 18,900 sq. ft. of anchor space in Spring Creek Village for the chain’s sixth Dallas-Fort Worth location.

Just Fitness 4 U, which currently operates locations in Dallas, Carrollton, Mesquite, Plano and Hurst, also operates in several national markets, including Atlanta and Salt Lake City. The Weitzman Group is representing the fitness chain on its Dallas-Ft. Worth expansion.

PLEASANTON, Calif. — Safeway celebrated National Picnic Day on Monday by breaking the Guinness World Record for longest picnic table and debuting its new private-label brand.

The record-setting picnic, held at the Marina Green in San Francisco, featured Safeway's Open Nature, a newly launched line of all-natural foods that includes meat and poultry, bread, yogurt, ice cream and salad dressing products, that were prepared by Food Network chef Tyler Florence. Safeway also succeeded at building a table exceeding 305 ft.

MINNEAPOLIS — Target announced that an exclusive version of Beyoncé fourth solo album '“4” is now available for pre-order at Target.com/Beyonce and will be offered at Target stores nationwide and online beginning June 28. A digital version of the deluxe edition is available at Target.com. 

CHICAGO — The private-label trend at retail continues to gain steam as Supervalu CEO Craig Herkert shared plans last month at its annual shareholders meeting to expand Supervalu's private-label program now through February 2012.

Insight into consumers’ buying behaviors is important in order for advertisers and retailers to reach this elusive shopper who is seeking not only to save money but to save time. Consumers’ continued interest in coupons and savings has been influenced, in part, by concerns over their own personal economic situations. Today, faced with rising food and gas prices, consumers are seeking ways to offset these increases. 

LOS ANGELES — Back-to-school shopping will likely take place even later this year than in 2010, as consumers hope to score last-minute deals, the latest forecast from PriceGrabber reveals. PriceGrabber, a part of Experian, found that 95% of consumers are planning to use some sort of money saving technique when back-to-school shopping, and they plan to start shopping later in 2011 than they did in 2010.

With Father’s Day approaching, General Growth Properties has rolled out a mall promotion that invites shoppers to “check in” to their local GGP mall using Foursquare for a chance to win a trip to the 82nd MLB All-Star Game at Chase Field in Phoenix.

When shoppers “check-in” through Foursquare, they receive a link to enter the sweepstakes, which includes four tickets to the MLB All-Star Game on July 12, $1,000 in Shop Etc. Mall Gift Cards and a hotel stay and golf outing at the AAA Four-Diamond, all-suite Arizona Grand Resort.