Retailer Campaigns

SAN FRANCISCO — Gap Inc.'s online boutiqe Piperlime announced that Rachel Bilson, Olivia Palermo and Byrdie Bell will join Rachel Zoe as guest editors to kick off the fall season.

“The idea of hosting guest editors on Piperlime.com has been integral to who we are since the day we launched in 2006,” said Jennifer Gosselin, VP and general manager of Piperlime.  “We started with Rachel Zoe and her popularity and reach has grown since then,” Gosselin continued.

FAIRFIELD, Conn. — Stop & Shop has expanded its A+ School Rewards program and is introducing healthy store tours for kids.

The A+ School Rewards program — which allows customers to designate the points they earn for every dollar spent at Stop & Shop to the school or schools of their choice by registering their Stop & Shop card at StopAndShop.com — increase its contribution to help fund schools with a commitment of $2.5 million.

BENTONVILLE, Ark. — Sam's Club has tapped eight all-star executive chefs to provide customers with restaurant-quality mealtime solutions.

PLEASANTON, Calif. — Safeway announced that it has raised $10.4 million during a five-week campaign to help the Muscular Dystrophy Association develop treatments and assist people coping with neuromuscular diseases.

SAN FRANCISCO — Docker's announced that is partnering with Alexander Wang, who was named GQ's Best New Menswear Designer in America, and a diverse group of five other influential American menswear designers to unveil a limited-edition collection. Each designer will reinterpret the khaki pant in a modern way, the company reported.

DALLAS — Kimberly-Clark, maker of the limited-edition jeans diaper, has introduced camouflage diapers to its Little Movers line, available exclusively at Walmart. 

New York City -- Fifteen percent of Web searches on Black Friday will be done on mobile devices, according to a study by Google’s AdMob.

Riverside, Calif. -- Chicago-based General Growth Properties said that its Galleria at Tyler mall property, located in Riverside, Calif., has named Christina Riojas as its marketing manager.

Riojas' marketing duties will include the coordination and implementation of strategic advertising, public relations, budgeting, retailer relations and special events.  She most recently comes from Lake Elsinore Outlets (Lake Elsinore, Calif.) as marketing director.