Safeway launches effort to provide Haiti earthquake relief

PLEASANTON, Calif. Safeway announced that it has launched a companywide initiative to provide humanitarian relief for people impacted by the Haiti earthquake.

The Safeway Foundation will make an initial contribution of $100,000 to the American Red Cross and UNICEF, two organizations at the forefront of the earthquake disaster relief mission. The company’s stores throughout the U.S. and Canada will immediately begin collecting donations for Haiti Disaster Relief through a checkstand program. In addition, Safeway’s corporate offices and other non-store facilities will conduct employee fundraisers so the company’s entire work force can contribute to this effort.

“The people of Haiti are in need of clean water, safe shelter and the basic necessities of life. We know by experience that our customers will want to help in any way they can which will undoubtedly save lives and provide hope amid this tragedy,” said Safeway EVP, Larree Renda.