H-E-B draws attention to new store deals

SAN ANTONIO, Texas H-E-B announced new initiatives to help customers find deals at its stores. Beginning January 6, the company reported, from the moment customers enter the store, they will know the savings campaign is underway with bold new signage and highly visible shelf tags calling out specific products and savings. In addition, H-E-B employees, known as “Low Price Ambassadors,” will walk the store and point out new savings to customers and answer questions. At the register, cashiers will highlight customer savings.

“We believe that H-E-B’s strong presence in Texas is one of the reasons Texans enjoy some of the lowest food prices in the nation. We are committed to low prices, and are now priced even better,” said Suzanne Wade, president of the H-E-B San Antonio division. “In the New Year, customers will have additional opportunities to save as H-E-B again lowers prices on more than 5,000 products that Texas families use most.”

The company also announced plans to open 13 new stores in the state of Texas, creating approximately 5,000 new job opportunities.