Retailer Campaigns

LOS ANGELES — Kroger banners Ralphs and Food 4 Less have both announced fundraising campaigns to benefit Susan G. Komen for the Cure affiliates in California. 

Customers and associates at both stores can support their local Susan G. Komen for the Cure affiliate by donating their spare change in collection canisters located at the checkstands in their neighborhood Ralphs of Food 4 Less Supermarket.The Komen fundraising camSupaign will run through Nov. 5, 2011.

NEW YORK — Barneys New York, announced that it has partnered with Lady Gaga for its 2011 holiday campaign.

According to a company press release, Barneys will convert an entire floor of its Madison Avenue flagship in New York City into a dedicated space for the holiday initiative.  Starting in mid-November, "Gaga's Workshop" will be brought to life throughout the fifth floor of the Men's Store at the Madison Avenue flagship, and will also be supported in the store's iconic Madison Avenue windows, the company reported.

IRVING, Texas  — Michaels Stores and procurement management firm announced on Friday a five-year agreement under which LogicSource will provide print procurement and related services to Michaels.

More than $250 million of print and promotional spend will be covered over the life of the contract.

Prior to beginning the relationship, LogicSource conducted a strategic analysis of Michaels’s print production ecosystem, from creative through to distribution, and developed a program designed for cost savings and operational enhancements.

New York City -- Marketing technology company SpyderLynk and Momentum Worldwide announced Friday that Office Depot has launched a national back-to-school mobile campaign that was developed by Momentum, using SpyderLynk’s 2D mobile barcode SnapTag technology.

The campaign offers back-to-school shoppers the opportunity to save through in-store mobile gift card giveaways and other discounts.

Dallas -- Zale Corp. and designer Vera Wang announced they are teaming up on an exclusive line of diamond bridal jewelry.

The new Vera Wang Love collection will include diamond engagement rings, matching wedding bands and solitaire bridal jewelry. Each ring will have the Vera Wang Love logo, and every engagement ring will include a blue sapphire.

The collection will be sold only at Zale stores in the United States, Canada and Puerto Rico. The jewelry will be in United States and Puerto Rico stores in October.
 

The ongoing emphasis on expense reduction and every day low prices saw Walmart curtail its promotional activity during July, according to the last monthly report from Market Track examining promotional activity at the nation’s leading retailers. Click here to see results for the nation’s top 15 retailers.

HOFFMAN ESTATES, Ill. — Parents will spend more on apparel for this school year versus last year, a new survey from Sears and BlogHer, a network of women social media leaders, revealed. 

Walmart’s policy of prohibiting employees from accepting the smallest of gratuities has been in place for a long time and for good reason. Veterans of the company will tell you that early on it was a key driver of success because there was a time when the retail industry was rife with merchants who tended to make buying decisions that were in their best interest as opposed to those of customers.