Retailer Campaigns

Federal Realty Investment Trust, developer of notable town center projects like Assembly Row outside of Boston and Santana Row in San Jose, is looking to energize its properties with new retail blood.

H&M has launched its first — and a unique — rental service in the United States.

L Brands has opted to spin off Victoria’s Secret rather than sell it. 

Walmart is partnering with a non-profit and a kids’ TV show to inspire healthier eating for families.

Lowe’s Cos. is tapping into the booming market for home décor.

Target Corp. is going green this spring.

BJ’s Wholesale Club is stepping up its promotional efforts with data-driven marketing.

Athleta brand is giving the most decorated gymnast in World Championship history her own performance wear line and a platform to speak up for other female athletes and women in general.

Retailers looking to build brand trust with consumers should focus on the experience they provide, rather than celebrity endorsements.

Macy’s has brought on an experienced producer to lead its branded entertainment events.