L Brands spinning off Victoria’s Secret, Bath & Body Works into two companiesL Brands has opted to spin off Victoria’s Secret rather than sell it. Walmart recruits ‘Waffles + Mochi’ for interactive promotionWalmart is partnering with a non-profit and a kids’ TV show to inspire healthier eating for families. Lowe’s teams up with style icon to launch home décor curation series Lowe’s Cos. is tapping into the booming market for home décor. Target’s new limited-time collection is a first for the retailer Target Corp. is going green this spring. BJ’s responds to surging membership with personalization BJ’s Wholesale Club is stepping up its promotional efforts with data-driven marketing. Athleta snags a superstar — from Nike Athleta brand is giving the most decorated gymnast in World Championship history her own performance wear line and a platform to speak up for other female athletes and women in general. Survey: Influencers have little influence on consumer trust Retailers looking to build brand trust with consumers should focus on the experience they provide, rather than celebrity endorsements. Macy’s taps Nickelodeon vet to head up iconic parade, fireworks and other events Macy’s has brought on an experienced producer to lead its branded entertainment events. Patagonia donates to fight for voting rights in Georgia; asks more CEOs to step up Patagonia is once again showing its activist stripes — and it wants other companies to follow suit. Lowe’s celebrates spring – all April and across channels Fans of spring have a month of themed omnichannel events to look forward to at Lowe’s. Tim Hortons invests $64 million in Canadian tech, menu items Tim Hortons is funding digital innovation as part of its Canada-focused “Back to Basics” program. Walmart in deal with Project Runway judge to oversee its elevated fashion brands Walmart has brought on a well-known designer to help pump up its fashion credentials. First Previous 33 34 35 36 37 Next Last
