H&M testing rental service — with a twist

Marianne Wilson
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H&M has launched its first — and a unique — rental service in the United States.

The global fashion giant’s One/Second/Suit program includes a free, 24-hour suit rental service that allows anyone attending a job interview to make a powerful first impression. The initiative launched in the U.K. on April 15 and in the United States on May 13. It will run for a test period of three months.

As to the name of the program, it was inspired by research which shows that it takes only one second for potential employers to get their first impression of a candidate, according to H&M. Also, by renting and not buying a suit, interviewing in the One/Second/Suit is a sustainable alternative and conscious decision, the company said.

"Job interviews can be a nerve-wracking experience,” said Sara Spännar, head of marketing & communications, H&M. “But we believe nothing should hold you back. Least of all what you wear. The One/Second/Suit is ready-to-wear confidence. A signal to the world and a reminder to yourself that you've got what it takes."