Lowe’s Cos. is tapping into the booming market for home décor.
The home improvement company unveiled “Lowe’s House of Curators,” a series of special-edition home décor curations that will launch throughout the year — with each collection inspired by “trusted tastemakers.” The series launches with interior designer and fashion icon Iris Apfel, whose collection will feature bold décor items that mirror her colorful and eclectic style.
“With Lowe's and Apfel both celebrating their 100th birthdays this year, her curations will also highlight the shared centennial with a look back at the most iconic color trends of the past century,” the company stated.
Featured in Apfel's curations will be Lowe's first-ever “centennial color palette,” which looks back at quintessential shades from each decade — from the vibrant blues and reds of the 1920s to the relaxed earth tones of the 1970s — to inspire consumers to use the colors in new and modern ways. Apfel also curated her own personal palette for additional inspiration.
The four collections curated by Apfel mix texture, color and pattern across paint, textiles and furnishings to create bold looks for every space of the home, including Palm Beach in Your Backyard, Modern Maximalism, Statement Making Style and Centennial Color Palette.
"We know that stylish home décor doesn't always feel attainable for consumers, so we are inviting a range of tastemakers to curate from our millions of products to inspire different possibilities and demonstrate that spaces can be both accessible and affordable," said Marisa Thalberg, Lowe's executive VP, chief brand and marketing officer. "Just as Lowe's has been at the forefront of home for much of the past 100 years, Iris has been at the center of style for much of the past 100 years – and through her impeccable design eye, we hope to enable consumers to see how their dream spaces can be created with the products we sell every day."
Lowe's will reveal additional names joining its new House of Curators program.