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05/06/2021

Walmart recruits ‘Waffles + Mochi’ for interactive promotion

Dan Berthiaume
Senior Editor, Technology
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Walmart is partnering with a non-profit and a kids’ TV show to inspire healthier eating for families.

The retailer, in collaboration with non-profit organization Partnership for a Healthier America (PHA) and Higher Ground Productions, has launched “The Hidden World of Waffles + Mochi.” This interactive digital experience is designed to inspire families to cook fresh, healthy foods, like the Waffles and Mochi characters do on their Netflix show, as part of the Pass the Love campaign to donate 1 million healthy meals across the U.S. 

In addition, Walmart is hosting a round-up campaign through May 31 for customers to support PHA and Pass the Love. Customers who wish to support the PHA’s Pass the Love campaign while shopping at Walmart can round-up their purchase to the nearest dollar through May 31. Change will be donated to the campaign to help put food on the table for families in need across the country.

Starting Thursday, May 6, “The Hidden World of Waffles + Mochi” digital experience will offer interactive recipes, games and video clips from "Waffles + Mochi." When kids master an ingredient by completing an activity, they receive a virtual badge that will unlock a donation from Walmart to the PHA Pass the Love campaign to help feed food-insecure families across the country.

“We’re excited to work with PHA and Higher Ground Productions to bring the world of Waffles + Mochi to a digital experience to show kids that tasty meals can be healthy and tons of fun. The fact that kids can play to pay forward a meal for a family who needs it makes this experience doubly rewarding for all of those who will use it,” said Courtney Carlson, senior VP, category marketing, Walmart. “We aim to be a force for good in the communities we serve by helping democratize access to healthy, affordable foods and supporting hunger relief efforts. The Hidden World of Waffles + Mochi is just another example of that.”