Retailer Campaigns

PLEASANTON, Calif. — In effort to further its commitment to sustainability, Safeway's brand Softly bath and facial tissue and Ultra Thirsty paper towels are now certified by the Forest Stewardship Council and the Rainforest Alliance. 

Safeway's paper products earned the FSC seal by being produced from fiber sourced from suppliers who have been independently certified to follow the strictest standards in sustainable, ethical forestry management and production chain controls. 

ST. PETERSBURG, Fla. — Celebriy Chef Curtis Stone will debut his Kitchen Solutions line March 16 to 17 on HSN. Stone will appear live on HSN during a special one-hour preview at 1 p.m. (EDT) on March 16 and throughout the day on March 17 as part of the multi-channel retailer's "24 Hour HSN Cooks Event."  

Overall, February witnessed a year-over-year decline in total flyer circulation per market as well as pages per market. Conversely, the biggest change in this month was witnessed by Walmart, which saw a considerable jump in flyer circulation as well as the number of pages. This dramatic increase of 122% increase in flyer drop was mainly due to the two extra flyers dropped in the second and fourth week of February this year unlike the previous year.

Los Angeles -- Guess Inc. has grabbed onto the Pinterest social media tool to launch a new contest for its customer base.

The “Color Me Inspired” contest, for which Guess collaborated with four style bloggers, invites the Pinterest community to showcase how color inspires them for a chance to win a pair of color-coated denim from the Guess spring collection.

The one-week Pinterest campaign kicked off on March 8.
 

SACRAMENTO, Calif. — Fresh & Easy Tuesday made its Sacramento, Calif. debut with the opening of two new stores in the region. The retailer plans to open five new stores in the Sacramento area this month.

New York City -- In a conference call to investors on Tuesday, Foot Locker announced an updated strategic plan and financial initiatives intended to elevate the retailer’s performance for the 2012 to 2016 period.

Las Vegas -- Internet retailer GRB Holdings on Monday announced the launch of two new e-commerce websites: GreenThumbDecor.com and SilverGroupMall.com/SG1277.

ATLANTA — The Martha Stewart brand continues to resonate with consumers, which is why it is no suprise that The Home Depot has extended its agreement with Martha Stewart Living Omnimedia to offer Martha Stewart Living branded products at its 2,000-plus stores through March 2016.

The agreement also calls for an expansion of products offered.