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Retailer Campaigns

  • Macy’s unveils new Facebook page with timeline features

    New York City -- Macy’s has unveiled the launch of its new Facebook page. Shifting to Facebook’s new timeline format, Macy’s will now share the history of its brand, as well as the company’s current news and initiatives.

  • SRS Real Estate announces new hire

    Dallas -- SRS Real Estate Partners said that Glori Rodriguez has been named a senior marketing coordinator in the South Florida office.

    Rodriguez will be responsible for executing the national and local marketing strategies for the South Florida office including broker transaction support, identity building, and lead generation initiatives.

    Prior to SRS, she was a business development coordinator at Bureau Veritas N.A.

  • Gap enters Central America

    San Francisco -- Gap Inc. is expanding its footprint in Latin America. Leveraging its franchise model, the company has opened its first stores in Panamá and plans to introduce its brands to three additional Latin American countries: Colombia, Uruguay, and Peru.

  • Bottom Dollar to open eight more stores in New Jersey

    Salisbury, N.C. -- Bottom Dollar Food announced plans to open eight additional stores in New Jersey. The expansion will more than double the number of Bottom Dollar Food stores in the Garden State, with the first two stores opening March 2.

    "We have been pleased with customer reaction to our current five stores in New Jersey and we are very excited to continue serving customers at our additional locations in the market," said Bottom Dollar Food president Meg Ham.

  • Bloomingdale’s launches new loyalty program

    New York City -- Bloomingdale’s said Monday it has launched a new customer loyalty program called Loyallist in all U.S. retail locations and online. 

  • GQ style comes to Gap

    NEW YORK — Men who want to mimic what they see on the pages of GQ will soon be able to do so simply by shopping at Gap. The retailer is partnering with the magazine to bring limited-collections from GQ's “Best New Menswear Designers in America” to select Gap stores and Gap.com. The designers will be featured in the April 2012 issue of GQ

    The “Best New Menswear Designers in America” selected by GQ are:

  • Shopper marketing gets a tune-up at Daytona

    There’s a lot going this week at the Daytona, Fla., area Walmart stores as NASCAR gears up for the start of its season with the Daytona 500. Between special activities in store parking lots and promotions involving NASCAR merchandise, Walmart has effectively positioned itself as the one-stop destination for race fans. While the Daytona 500 is a big deal, it’s really just a warm up act for Walmart.

  • Buzz-building activities pop-up in Toronto

    Today promises to be a special one for 25 Toronto area residents -- assuming their definition of special involves waiting in line for the opportunity to purchase up to three Jason Wu products at a Target pop-up store in Toronto and have their photo taken with the designer and Target’s mascot dog Bullseye.

    Wu’s line of goods sold out quickly when it hit U.S. Target stores earlier this month and that’s sure to be the case in Toronto as the notion of limited quantities and the air of exclusivity tend to ignite the urgency gene in shoppers. 

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