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Retailer Campaigns

  • Food Lion rolls out new strategy at more stores

    SALISBURY, N.C. — Food Lion continues to implement its new strategy of offering greater value on store brands and being competitive on national brands, while providing a convenient shopping experience. The company announced that it has launched the strategy in 268 stores in Virginia, West Virginia and North Carolina. These markets are the first stores in 2012 to unveil the new strategy, the company said.

  • Food Lion rolls out new brand strategy to 268 stores

    Salisbury, N.C. -- Grocery chain Food Lion, a subsidiary of Delhaize America, said Wednesday that it has rolled out a previously announced new brand strategy to 268 stores in Virginia, West Virginia and North Carolina. These markets are the first stores in 2012 to unfurl the new strategy, which is based on customer feedback. 

  • Macy's adds new chef to culinary council

    NEW YORK — Macy’s announced that it has named Johnny Iuzzini to its culinary council. One of the nation's most celebrated and innovative pastry chefs, Iuzzini will join notable talents including Emeril Lagasse, Cat Cora, Wolfgang Puck and Marcus Samuelsson on this distinguished team. 

  • Fairlane Village Mall, Pottsville, Pa.

    When North Plainfield, N.J.-based Levin Management took over as leasing and managing agent for Fairlane Village Mall – located in Pottsville, Pa. – in 2006, the impending economic downturn, a likely 80,000-sq.-ft. vacancy and growing industry consensus that the days of the small-market malls were numbered created a perfect storm of challenges.

    Six years later, the 405,000-sq.-ft. property serves as a repositioning benchmark. Its success story is underscored by the March 2012 opening of Kohl’s and the impending arrival of Michaels later this year.

  • Kohl’s to launch American Idol collection

    New York -- Kohl’s Department Stores announced plans to launch an exclusive American Idol apparel collection. The newly created line -- Authentic Icon (AI) -- will be available exclusively at Kohl’s and Kohls.com beginning in April.

  • Survey: Nearly half of adults only buy clothing when on sale

    Whiting, Ind. -- Survey results released Wednesday by CouponCabin.com found that 41% of U.S. adults who purchase apparel say that they only buy clothing when it’s on sale.

    Nearly one-quarter (23%) of U.S. adults said their shopping strategy involves doing whatever they can to save money.

    The Spring Shopping Survey, conducted online by Harris Interactive, contained the following highlights:

  • Safeway joins USDA on national health-and-wellness communication initiative

    PLEASANTON, Calif. — Safeway has joined forces with the U.S. Department of Agriculture's Center for Nutrition Policy and Promotion on an initiative to develop and promote dietary guidance that links scientific research to the nutrition needs of consumers.

  • Kohl's "goes for Gold" with Olympian campaign

    MENOMONEE FALLS, Wis. — Olympic gold medalists Dara Torres (swimming), Mia Hamm (soccer) and Lindsey Vonn (skiing) will star in Kohl's latest marketing campaign. Debuting on March 19, the new campaign titled “Shop to Win,” follows each of the three female athletes as they experience Kohl’s extensive fashion assortment, world-class brands and incredible value, the company said in a press release. It is the first time Kohl’s has used Olympic athletes in its marketing efforts.

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