H&M enters exclusive collaboration with Maison Martin Margiela

NEW YORK — H&M is launching an exclusive collection this fall from French fashion house Maison Martin Margiela, the apparel retailer said.

Making its official debut Nov. 15, the autumn/winter 2012 collection will include garments and accessories for both men and women, and will be sold at 230 H&M stores, as well as online at HM.com.

"Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades," H&M creative adviser Margareta van den Bosch said. "I am so excited by this radical collaboration which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment. We are very happy to present Maison Martin Margiela pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all."