Macy's kicks off campaign for literacy

NEW YORK — Macy's has launched its annual summer fundraising campaign for children's literacy. Starting June 22, customers can give $3 to help provide a book for a child in their local communities. Through the program, customers will receive a coupon for $10 off an in-store purchase of $50 or more (certain exclusions apply), and Macy’s will donate 100% of every $3 to Reading Is Fundamental. The five-week fundraising effort ends July 31.

To celebrate the launch of the campaign in-store, select Macy’s across the country will host Reading Circles with professional athletes including Joel Dreessen of the Denver Broncos, Patrick Chung of the New England Patriots, Chris Culliver of the San Francisco 49ers, Leonard Hankerson of the Washington Redskins, and Daryn Colledge of the Arizona Cardinals.



“Macy's has been committed to RIF's mission of educating and empowering children through literacy since 2004. The Be Book Smart campaign allows Macy’s stores across the country the opportunity to give back to the local community. United with our customers, we are stronger together in our efforts to eradicate childhood illiteracy while bettering children’s chances for a brighter future through reading and access to books,” said Martine Reardon, chief marketing officer, Macy’s Inc. “With each school season, we hope to make more books available to school children across America.”



Now in its eighth year, Macy’s has helped raise over $21 million for RIF since 2004, dollars which have gone to promote literacy at all levels, from buying books for children to helping build libraries in local communities.