Retailer Campaigns

DALLAS — Neiman Marcus is looking to build on its Cusp brand with the help of a fashion blogger. The company has launched a contest to find the perfect blogger that embodies the Cusp sensibility.

Neiman Marcus first launched the Cusp brand in 2006 with two freestanding stores that offered customers a contemporary assortment including apparel, shoes, handbags and accessories in a boutique environment.  The brand has grown over time to include a total of six Cusp stores, Cusp.com and integration into the forty-two Neiman Marcus stores.

MENOMONEE FALLS, Wis. — Kohl's is partnering with designer Derek Lam for the second installment if its DesigNation limited-edition collection. As part of the Kohl’s DesigNation concept featuring premier designer fashions based on international inspiration, the Derek Lam collection will draw creative influence from his trip to Rio de Janeiro, Brazil. The collection features misses’ apparel and swimwear and will be available exclusively at Kohl’s and Kohls.com beginning in April 2013.

Dallas -- Neiman Marcus has launched a contest to find the perfect blogger that embodies the sensibility of its Cusp brand.

Neiman Marcus launched the Cusp brand in 2006 with two freestanding stores that offered customers a contemporary assortment of apparel and accessories. The brand has grown over time to include a total of six Cusp stores, Cusp.com and integration into the 42 Neiman Marcus stores.

BENTONVILLE, Ark. — Walmart is getting ready for the increased demand on its stores during the holiday shopping season by offering more hours to its existing associates and hiring more than 50,000 seasonal associates.

"The holidays are a special time of the year for everyone, and we are ready to help customers have a great shopping experience at Walmart—whether they are looking for the perfect gift or are stocking up for a memorable holiday meal," said Gisel Ruiz, EVP and COO Walmart U.S.

QUINCY, Mass. — Stop & Shop customers and associates helped abate hunger by donating nearly $400,000 through the company’s first ever Healthy Ideas Food for Friends program. As part of the company’s hunger relief efforts, Stop & Shop will donate 100% of the funds to regional hunger relief agencies across the Northeast.

BETHLEHEM, Pa. — Just Born has introduced new Halloween-themed candies under its Peeps and Mike and Ike brands.

New Peeps snack size mini marshmallow chicks are 34 individually wrapped treats adorned in orange, green and purple. The new Mike and Ike Mummy's Mix limited-edition flavor mix, packaged in a 5-oz. theater box, includes lemon, orange, grape, lime and raspberry flavors. What's more, the new Mike and Ike variety bag features Mike and Ike original fruits, RedRageous! and Zours flavors, and is available in both 40-count and 63-count sizes.

BALTIMORE — Sprout Foods is adding new toddler puree snacks to its portfolio and also will introduce more convenient product packaging, the company announced at the Natural Products Expo East in Baltimore.

Memphis -- Fred’s Super Dollar announced that it is launching a holiday layaway plan featuring no fees and a down payment of only $1. The plan also offers a $5 gift card to customers for every layaway purchase totaling $50 or more.