Retailer Campaigns

MANHATTAN BEACH, Calif. — Skechers will once again feature Hall of Fame quarterback in its campaign for its "Relaxed Fit" footwear. Montana’s spot will follow Mark Cuban’s televised launch of the brand, and will be followed by Tommy Lasorda’s own unique Relaxed Fit commercial in 2013, as part of a triple sport celebrity campaign for the new men’s comfort footwear collection.

New York -- Research released Monday by Citigroup and published by Wall Street Journal’s MarketWatch found that digital sales for the holiday 2012 shopping season are expected to increase at least 20%, thanks to two additional shopping days and amped-up retail marketing efforts.

NEW YORK — Hess toy truck commercials are something most East Coast residents can remember from their childhood. Until now, however, the special holiday toys were only available at Hess stations.

Now people all over can get their hands on a Hess truck now that the company is offering them online via www.hesstoytruck.com. Preordering is available online starting Nov. 1.

St. Petersburg, Fla. -- After launching an enhancement program designed to assist tenants toward ramping up sales, Sembler Co. said it will be expanding its “Sembler Advantage” program portfolio-wide.

Currently, 30 tenants have completed the program, according to Sembler, and have learned tips and techniques for jump-starting a small business, such as incentivizing employees to bring in new business.

NAPERVILLE, Ill. — OfficeMax is easing the burden felt by many teachers through its  sixth annual A Day Made Better teacher surprise events on Tuesday, October 2nd.

On Oct. 2, OfficeMax will surprise 1,000 teachers each with $1,000 worth of school supplies for their classrooms.  To identify recipient schools in need across the country, OfficeMax partnered with the nonprofit organization AdoptAClassroom.org. Principals of participating schools nominated teachers that exemplify passion, dedication and innovation in the classroom.

The outlook for Christmas spending is decent and Halloween is supposed to be pretty good too.

The nation’s leading sporting goods retailer has introduced a ranking system that shows football fans how sales of their favorite player’s jersey stacks up against the competition.

It is a clever strategy and feeds into NFL fans fantasy league obsession for statistics and provides Dick’s a lever to heighten shopper engagement and drive sales of big ticket, high margin apparel items that typically retail for upwards of $100.

Each year, since the “big recession,” retailers have been putting out their holiday decorations and starting their promotional sales as early as mid-October. It used to be that Black Friday was the kick-off that got everyone out to the stores in search of that must-have discounted gift for their loved ones. This year, however, the calendar barely hit September and I saw Christmas trees on display at my local Costco and retailers announcing their layaway program incentives.