Retailer Campaigns

NEW YORK — Phillips-Van Heusen announced that it has entered into a licensing agreement with Ram Pacific under which Ram Pacific will market and distribute apparel and accessories under PVH’s IZOD brand in Singapore, Indonesia, and Malaysia. The initial term of the license agreement runs through December 2015 and provides for a renewal at PVH’s option.

Albany, N.Y. -- Cabela’s has retained Media Logic, a nationally recognized agency specializing in marketing for a social world, to support the company’s recently launched 50th anniversary promotion with ongoing and sustained communications over social media.

Media Logic will leverage Facebook as the primary social network to add excitement and urgency to Cabela’s year-long promotion, “50 Years, 50 Trucks.”

NEW YORK — Macy's has announced a number of initiatives in support of LGBT pride month this June. 

Macy's "Pride and Joy" campaign will feature a multitude of in-store fashion events, commemorative advertising and window displays, pride merchandise in select stores, gift registry booths for couples in key cities, celebrity appearances, as well as sponsorship and employee participation in pride parades across the country.

ELMHURST, Ill. — The Chamberlain Group, a manufacturer of access control products, has announced two promotions. Dick Gregory has been promoted to VP Chamberlain retail sales, and Anthony Abate has been appointed marketing channel manager for retail national accounts.

HOFFMAN ESTATES, Ill. — Sears announced that it has created a list of perfect Father's Day gifts with the help of its mySears community and Facebook fans. The company polled its consumers and yielded more than 700 responses to determine the ultimate "Gift Guy'd," the company reported.

GLENDALE, Calif. — Disney Consumer Products has created a new line of branded baby products, the first of which is an infant bodysuit made of 100% cotton. The Disney "Cuddly Bodysuit" comes with a second row of snaps that allow the bodysuit to “grow” with baby, available on Amazon.com/DisneyBaby this month and at select retailers this fall, the company reported.

MANHATTAN BEACH, Calif.  — Leading footwear retailer Skechers USA has announced that it has signed a licensing agreement with Street Flyers LLC to produce sporting goods and safety gear collections for children and young adults. Both collections are planned to launch in toy and mass market retailers throughout the United States and Canada in spring 2012.

WASHINGTON — Ongoing economic challenges and high gas prices won’t put a dent in shoppers spending intentions this Father’s Day, according to new research from the National Retail Federation.

Pittsburgh -- Dick’s Sporting Goods announced Tuesday that it will celebrate the grand opening of its tenth Alabama store, which opened at Jubilee Square in Daphne, Ala.

The chain’s celebration, spanning June 3-5, will feature appearances by college and professional football players and a professional bass angler, as well as a variety of giveaways.
 

New York City -- The National Association for the Specialty Food Trade (NASFT) has announced the Outstanding Specialty Food Retailers of 2011. The winners are: Central Market, Austin, Texas; Fromagination, Madison, Wisc.; Olives Gourmet Grocer, Long Beach, Calif.; The Cheese Iron, Portland, Maine; The Fresh Market, Greensboro, N.C.; and ZZest Market & Café, Rochester, Minn.